SEN to Host Design Sales Educational Program
Chicago, IL – SEN Design Group invites kitchen and bath designers and sales professionals to the Good-Better-Best Sales School, scheduled for September 8-9 at theMART in Chicago, IL. The GBB Sales School, sponsored by Custom Wood Products, Inc, Bridgewood Cabinetry and Exclusive Cabinet Agents LLC, will be conducted by SEN Design Group’s Senior Vice President, Dan Luck, an industry expert with over 43 years of experience.
The two-day program will deliver advanced training in the successful sales strategies that will help designers and sales professionals increase their gross profit margins by up to 40%. Participants will become proficient in the science of consumer decision-making, effectively drive the sale conversion and understand why the Good-Better-Best (GBB) selling system is so effective, according to SEN Design Group.
“As a cabinet rep wanting our dealers to maximize their sales and profitability, we are thrilled to be a partner in bringing this first class, impactful sales training program to the kitchen and bath industry,” says Vince Hodshire, principal of Exclusive Cabinet Agents, LLC.
“The GBB selling system leverages the prospect’s emotional engagement with the remodeling project,” says Luck. “Consumers like choice, but not too many choices. GBB pricing tiers remove the ‘to buy or not to buy’ step from the decision-making process.” Instead, it guides prospects through a pricing structure that offers a sense of empowerment. When consumers are presented with three options to choose from, most of them will select the middle option, which represents increased revenues.
“We at SEN Design Group seek to help businesses convert more sales and earn higher revenues,” adds Luck. “The GBB sales process has been proven to significantly increase gross profit margins, and this two-day program will give designers the most effective tools to achieve speedy closings.”
The regular tuition fee is $1,695 for this intensive two-day sales training program. Dealers who are part of a sponsor’s network can save $500, using a promotional code to register for $1,195. SEN members who have the SEN U annual education subscription as part of their membership can attend for under $300.
For additional information about the program and about membership, visit https://sendesigngroup.com.
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Registration for KBIS Now Open
HACKETTSTOWN, NJ — The National Kitchen & Bath Association (NKBA) has opened registration for the 2022 Kitchen & Bath Industry Show (KBIS): Where the Future is Defined. The annual event, owned by the NKBA and produced by Emerald Expositions, is the largest North American trade expo and networking opportunity for kitchen and bath industry professionals.
Building on the success of a nine-year partnership with the National Association of Home Builders (NAHB) International Builders’ Show (IBS) to create Design & Construction Week® (DCW), KBIS and IBS will co-locate at the Orange County Convention Center in Orlando, FL, from Feb. 8 -10, 2022. The two shows are expected to feature over 800,000 net square feet of exhibit space and showcase more than 1,000 design and construction brands.
Sign up for KBIS here; NKBA members register for free during the month of September.
The NKBA and Emerald Expositions are committed to creating an event experience where customers, partners and employees can safely and effectively conduct business in person, the agencies not. As a result, the CDC COVID-19 health and safety measures and protocols will be followed. A detailed list of precautionary measures being implemented for KBIS 2022 can be found in the KBIS Health & Safety Plan here.
In addition, the host site of KBIS 2022, the OCCC was one of the first facilities in the country to receive the Global Biorisk Advisory Council (GBAC) Star accreditation on outbreak prevention, response and recovery. Since receiving this distinction, the OCCC has instituted the industry’s highest standards for cleaning and disinfecting, it was noted.
The KBIS 2022 expo will include over 380,500 NSF and feature an expected 450 exhibitors, including legacy brands like GE Appliances, Kohler and SKS. Additionally, more than 40 new exhibitors such as Lefroy Brooks and CopperSmith will occupy nearly 20,000 NSF. More than 85 global brands from Germany, Italy, Turkey, Spain, Taiwan, China, Mexico and Poland will also be present.
“We are very much looking forward to getting the industry back together at the start of the new year,” said Suzie Williford, NKBA exec. v.p. & CSO. “KBIS is not only a place for old friends and colleagues to have the chance to catch up, but also a chance for new faces to become part of this talented and inclusive community.”
“We’ve had such a great turnout in Orlando in past years and are excited to host this much-anticipated event in person again,” said Jason McGraw, CAE, CTS, group v.p., KBIS and CEDIA Expo, Emerald. “KBIS 2022 is slated to be one of the most impactful events of the industry, filled with the latest innovative products and programming. We strongly recommend attendees register early to take advantage of discounted registration and hotel rates.”
September: registration is free for NKBA members, $50 for non-members;
Oct. 1- Dec. 10: Early Bird Rates — $50 for NKBA members, $100 for non-members;
Dec. 11-Feb. 7: Advance Rates — $100 for NKBA members, $175 for non-members;
Feb. 8-10: Onsite Rates — $150 for NKBA members, $225 for non-members.
Expo and 3-day VFTI pass (access to all sessions plus on-demand program): $350 for NKBA members, $525 for non-members.
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Textures in Tile
While cabinets, counters, fixtures and appliances often anchor a kitchen or bath, it’s the secondary items like tile and hardware that can add the true decorative flair. Tile can carry a neutral design and add calm to the space, or provide bold color and rugged texture to deliver the wow factor.
Stone, glass, porcelain and ceramic are among the myriad elements that can be used to create tile, and all add their own look and feel to a space. Whether the desire is for a nature-inspired look or a glossy, modern appeal, tile can provide just the right accent.
–Subway tile continues to trend, but the classic look is getting an update with an array of colors and smooth texture that looks handmade.
–Shapes go beyond squares and rectangles, encompassing everything from hexagons to triangles to arabesques to chevrons.
–Three-dimensional tiles continue to garner attention, delivering surfaces that feature irregular patterns and an organic look and feel.
–Cement tiles with painted patterns add drama to backsplashes and showers alike, providing a bold addition to overall designs.
–Pastels and neutrals yield a softer hue, while saturated jewel tones and earth-inspired shades add an organic touch to spaces.
–Matte tile surfaces and textures are currently garnering major attention, complementing weathered woods, raw and patinaed metals and matte finishes on faucets, appliances and hardware.
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